Saturday, 5 September 2009

Twitter under pressure

Since its launch in 2006 Twitter has been bombarded by negativity (yes there’s also been a huge amount of positivity as well) from the tech community and on the whole they’ve carried on with business as normal, but is it now time to listen?

Twitter has come under constant fire since its inception. It's been accused of being unstable, being irrelevant, having no reliable long term business model, that it appeals to oldies and teens just don't tweet. However, each time the criticism is levelled the management team remain steadfastly silent in the main, they don't react but instead point to the numbers - and the numbers can't be ignored - at the most recent count there are over 30 million online users globally and that's just those that are accessing Twitter via the web. It doesn't include those accessing the myriad of applications that utilise Twitter's open API. This week however E-Consultancy published a blog relating to what Twitter needs to do in order not to fail. There are some fundamental criticisms of the view, however how long Twitter can remain on it's single minded mission is questionable.The social networking category is beginning to consolidate and develop additional functionality with which Twitter simply cannot compete. There are other models developing out there that are increasingly challenging Twitter so it may well be time to get off the pot.

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