So there I was watching the England v. Mexico game (or should that be one side traversty) last night and the new Nationwide Building Society ad. came on. Leaving aside the pros and CONS of using Little Britain characters to represent your brand, the core message promoted the 4 year Football bond and promised 'If England win you win'.
Unfortunately I can't find the video anywhere but the promise is repeated on their site.
Now is it just me or does that basically make Nationwide a bookie? I'm really not sure that in an environment that needs Financial Services providers to rebuild trust with their customers that becoming a bookies is a good idea.