Friday, 10 May 2013

The rise and rise of YouTube

YouTube is an odd beast, just eight years old, Google owned and so much a part of the fabric of the web that sometimes it gets overlooked as a social network. Yet the site continues to be a phenomenon, hitting almost no speed bumps on its inexorable journey to the top. It is completely peerless and somehow seems to dodge the ire that is directed squarely at its parent company.
  • More than 1 billion unique users visit YouTube each month
  • Over 4 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • YouTube is localised in 53 countries and across 61 languages
  • In 2011, YouTube had more than 1 trillion views, or around 140 views for every person on Earth
  • Find more stats about Youtube here
So with this enormous rise in usage it comes as no surprise that YouTube has announced a pilot channel subscription scheme, starting out with channels such as Sesame Street and National Geographic signing up to show full episodes.

The announcement has been inevitable since the rise of online streaming services such as HULU and Netflix. With Google's vast infrastructure and the channel embeds that come with a huge range of newly purchased televisions it signals an end to the divide between TV and the Internet. It means any content, on any device, anywhere.

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